I was recently reminded of an absolute classic piece of advertising. Auto parts are seldom seen in a glamorous light, but in 2003 Honda dropped an ad on us that was just plain sexy. The piece was entitled "Cog," and was based on the humorous contraptions dreamed up by Rube Goldberg. If you're unfamiliar with Rube Goldberg machines, these are elaborate contraptions that contain a number of action-reaction events that, when they all go right, create a symphony of excitement.

Anyway, if you've never checked out this insane Honda ad you really should. It's only two minutes long, but the suspense will have you in stitches.